The shop just opened its doors to the public on Saturday, June 10th in the Bloomingdales store located in Soho, which is known for it's trendy and chic fashion scene.  As you enter on the ground floor, you don't have to look hard to find the signature black and pink Soko Glam logo accompanying the cute and colorful kiosk like store layout which resembles the newly designed sokoglam.com online shopping site.

Furthermore the store adds a personal touch to your shopping experience through a store layout organizing products by skincare steps along with readily available tablets loaded with product videos. The easy-to-navigate and virtually interactive store layout allows even the less skincare-savvy individuals to fully enjoy their k-beauty shopping experience.

The store attracted crowds of both K-Beauty and beauty fans across the NYC tri-state area who were both excited to shop for their K-beauty favorites and also catch a glimpse of the founder and curator of Soko Glam, Charlotte Cho.(below image photo credit: @charlottejcho)

And of course, the Neogen Global team was there to celebrate with the Soko Glam team and excited to announce that you will now be able to find your favorite Neogen and re:p brand products a shop them in person if you find yourself in the big apple!

So if you happen to be in the area, stop by and indulge in some retail therapy!  All the latest trending Neogen Dermalogy products starting from the popular Bio-Peels to the Daylight Protection Sunscreen Sephora shoppers are raving about and many more products from Neogen and also animal-friendly re:p will be available for you to shop on the spot!