If you ever had a chance to visit the K-town in NYC, you would have experienced the Korean restaurants along 32nd street bustling with people who are in love with the Korean culinary culture. Located right on the pivotal corner of 32nd street and 5th Ave, there is Besfren Cafe which has been featured as one of the top foodie destinations in many press articles and social media. Some of their scrumptious desserts can be seen on instagrams posted by various influential foodies with over thousands of likes along-side their authentic and unique ginseng-inspired beverages.
The ginseng beverages are inspired by the famous Korean Ginseng Producer "Cheong Kwan Jang" which has a little boutique within the Besfren Cafe and operated by the Besfren Cafe co-owners, Min and Mr. Kim. In Korea, Ginseng has been utilized as a main ingredient in many skincare regiments as well as edible tonics and extracts for health. Cheong Kwan Jang has also been producing successful leading ginseng-derived skincare products under their brand 'Dong In Bi", which has been receiving a lot of press and media recognition backed by leading Korean celebrities as the face of the brand. The unique introduction to these amazing Korean-American baked creations combined with the delicate pairing of beverages inspired by the famous Korean ginseng has been luring tourists from all over the world to stop by this unique cafe to experience the delicious desserts, as well as the beauty and health benefits of the Korean Ginseng. Now the owners of Besfren cafe are opening another creative business called Besfren Beauty which will focus on bringing the latest K-Beauty products to the heart of NYC. Besfren Beauty is now open for business right next to the current Besfren cafe to compliment their unique Korean-inspired cafe creations and provide customers with a wide selection of Dong In Bi products along with all the other hottest trending K-Beauty brand products. If you are a fan of K-Beauty or in search of the latest beauty and skincare innovations, this will be your next favorite stop during your next shopping trip and/or your trip to NYC.
If you are an avid sheet mask user, I would definitely recommend you to stop by and take advantage of the buy 1 get 2 free promotional deals they have running during a limited time on the most popular sheet mask brands like Mediheal & Leaders.
For those of you who have been dying to try out the eyebrow tint packs and lip tint packs that a lot of the beauty bloggers have been writing about, it's your lucky day! You can grab some Lip Tint Packs from the adorable Lemonis brand along with the popular Etude eyebrow tint packs!
And finally for all those NYC and Tri-state Code9 fans that have been asking me on IG:@lorallure on where they can locally find their favorite Code9 products.....I am so excited to say that you will be able to find your Code9 favorites at the heart of NYC at Besfren Beauty on 32nd street and 5th Avenue! And you get them to use right away without having to wait for shipping!